What makes us different is the skin specific ingredients we use to create our products. Skin specific being formulas based on best recommended oils (carrier and essential), clays, powders, etc for which skin type. Most products on the market just use a plethora of dissimilar ingredients and say it works for all skin types/issues. Or they have multiple skin type categories such as "Dry, Oily, or Sensitive" with all the same products under each category. There is nothing wrong with that though, it is just what separates us from them. With us, you actually get a different formula for the different skin types. And to top it off if not all, then most of the ingredients are certified organic, not just one or some.