WE PROMISE
MISSION STATEMENT
Welcome to nou bèl. Nou bèl stands for “We Are Beautiful” in Kreyòl Ayisyen, Haitian Creole. “We” is everybody — because we are all truly beautiful.
Our mission is to provide wholesome products using only what comes from the Earth — 100% USDA Certified Organic, Kosher, and Non-GMO top-shelf quality ingredients. Beyond certifications, we ensure every ingredient is processed through natural extraction methods only, from our oils to our clays.
We strive to formulate distinct products with thoughtful ingredient choices, recommended for specific skin types and concerns — not just one generic product for “all skin types.” We formulate our own products. We are not a private label company.
Since these formulas were originally created for us — to improve and protect our own skin — we tested, tried, and eventually found vendors we genuinely trust. They sit on the more expensive side of the market, and we chose them anyway. We wanted superior ingredients to make superior products.
Cheap doesn’t always mean bad, and expensive doesn’t always mean good. But our vendors’ prices reflect their track records, their certifications, and their manufacturing processes. That’s what we’re paying for.
We don’t use cheap or inferior ingredients. This is the skin you live in. It’s a luxury.
We ARE A FAMILY
NOT A PROFIT HUNGRY CORPORATION
We As A Family Formulate Our Own Recipes And Create Our Own Concoctions In House. We Do Not Outsource Manufacturing Or Distribution; Nor Are We A Private Label Company: Everything From Creation To Shipping Is Done By Us, Your Extended Family.
FOR YOUR SKIN TYPE
ONLY
Some Products On The Market that Label Themselves As Having Different Products For The Different Skin Types Just Have The Same Products Listed Under All Categories. While There Is Nothing Wrong With That, We Decided To Create "Skin Specific" Products Specifically Designed For Each Skin Type. The Ingredients/Product recommended For Oily Skin Will Not Be The Same As The Recommended Product For Dry Skin. The Difference Will Be In The Carrier/Essential Oil Combination For The Face Oils And Body Butters, And In The Clay/Powder Combinations In The Cleansing Clays. Instead Of Utilizing Dried Organic Ingredients In Our Oil Products We Use A Trifecta Combination Of Recommended Skin Specific Essential Oils Because Essential Oils Are Potent Concentrated Versions Of Said Organic Herbs And Flowers; Though Essential Oils Must Be Carefully Used and Diluted, It Is Double the Trouble On Your Skin Pwoblèm.
NO extra fillers
Just the Good Stuff
Most Of Our Products Only Contain Five To Seven Ingredients, And Most Of Those Ingredients You Either Already Know Of, Or Is Effortlessly Searchable. We Have Even Made It Easier To Learn About In Our Ingredients List.
What we use
CERTIFIED ORGANIC
Most Of Our Ingredients Are Of High Quality And Is Backed By Certified Organic Paperwork, And The Ones That Are Not Certified, Are Of High Quality Organic Caliber Just Without The Certification. And Most Of Our Ingredients Are Sourced From Diffrent Parts All Around The World.
TRANSPARENCY
we want you to know
We Strive To Be As Transparent As Possible With What We Use In Our Products To Give You A Peace Of Mind On What You Are Putting On Your Beautiful Skin.
NOU BÈL
Atlanta, GA 30349
